This development proposes a new construction on a Downtown riverfront site which will include 249 apartments, 40 townhouses, four penthouses and 50,000 SF of first-floor retail with a proposed grocery store and pharmacy following the demolition of a never-completed tower on the site.
American Lions plans to construct a 44-story tower housing 332 apartments, a 7,500 SF restaurant, 330-space parking garage on one acre of the seven-acre Riverfront Plaza. Plans include a sky garden terrace and ground-floor retail.
Gateway Jax purchased the Ambassador Hotel and nearby parcels in March 2025 for $17 million, with plans to transform it into a premier hospitality destination in partnership with the Indigo Road Hospitality Group. The team has begun work to convert the long-vacant, historic Ambassador Hotel into a 105-key hotel with a high-end restaurant and bar, conference space, and other amenities. The plans also include future development of the adjacent historic Central National Bank building and construction of a small parking garage to serve the hotel and Pearl Square.